Expose Your Home Correctly to the Market

Des Moines real estate marketing

What are the two best ways to market your home? If you answered newspaper ads and open houses, you guessed wrong. But, don’t despair, many people think that. There was a time when both of those methods were effective. The truth is newspaper ads are not the best way to attract qualified buyers, and open houses often attract more lookers than buyers.

In order to attract as many buyers as possible your home needs to be marketed where it will have the most impact . One of those ways is to use the Multiple Listing Service (MLS). This is a database of all homes offered for sale by all Realtors® in your area, and is only assessable to Realtors®. This is the primary tool that agents that are working with qualified buyers use to find homes for their clients.

Advertising on the Internet is another effective way to give your home maximum exposure. More than 80% of all real estate buyers begin their search for property on the Internet. Your home should be positioned on all local and national sites. The goal would be to have your home be available on any website where buyers shop for homes.

Whether the home is marketed on the Internet or the MLS it is essential that the description and data related to your home portray it in the best possible light. Photos are also critical as many buyers make their decision whether to view a home after looking at the interior and exterior pictures. Using a professional photographer can make a big impact.